An example of how to effectively request participation using email formatting:
Dear Agents:
We hope this email finds you well. Due to recent complaints and feedback from our clients, we have taken some time to evaluate the behaviors and needs of our office. Based on an analysis of the issues that have been brought to our attention, we have determined that there is a problem with ‘Emotional Intelligence’ in our office.
In order to improve the EI of our agents, and, in turn, to improve the functionality of our office, we will need your assistance with research in order to create the most effective plan possible. This coming Friday, all agents will receive an email with several questions about your personal opinions in regard to several situations related to EI. Be assured that your answers to these questions will not affect your stance with our agency in any way. However, we understand that some of you may be apprehensive about your privacy, so we will also provide print-outs of the same questions at the front desk, which you may return anonymously. The results of these surveys will help us to recognize which specific areas need the most focus when we begin to implement EI training in the near future.
We appreciate your ongoing dedication to your clients and the agency, and will work to provide you with the best training tools to assist you in building an even more productive business.
Sincerely,
Management
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