How to Write a Press Release

An example of a press release written to announce news related to Marmaduke, a local band. 

FOR IMMEDIATE RELEASE

Contact:

Andrea Aplin – Promotional Manager, Marmaduke

andreaaplin@yahoo.com

MARMADUKE UNLEASHES THEIR FURY STRAIGHT TO YOUR COMPUTER

Davenport, IA: April, 2010     --Music lovers around the world collect video footage of shows by their favorite bands.  Beginning in April, 2010, local rock favorite Marmaduke will join the ranks of music’s finest by offering their fans professional video footage immediately following each stop on their spring tour. 

            Traditionally, concert footage becomes available several years after a show initially takes place.  The general form of production is a CD or DVD, which can easily be damaged, and often contain copyright locks to eliminate reproduction. 

            Marmaduke, always the pioneers, will have multiple cameras at each show which will feed automatically into a computer backstage.  Throughout the course of each show, the tech team will edit the footage and burn it onto individual memory sticks, which can be plugged directly into the USB slot of any computer. 

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Unlike other musical acts of their generation, Marmaduke encourages the replication of their concert footage.  Containing the full show, interviews with the band members, and bonus material, these memory sticks meet the desires of music fanatics, as well as the needs of our technology-driven society.  The ability to download, share, and duplicate concert footage makes this a staple of any musical library, as well as a piece of musical history.

            “Marmaduke is focused on providing its fans the most current trends in musical technology,” says Andrea Aplin, promotional manager of Marmaduke.  “By making each concert video readily available to those that attend, we hope to give back to the fans that have given so much to the band.”

Marmaduke’s “Concert Memory Stick” will be available in 2GB and 4GB sizes.  At $15.00, the 2GB size will contain the concert footage, interviews with the band members, and additional photographs from previous shows.  The 4GB size, $20.00, will include all features of the smaller size, as well as additional video footage from fan-chosen favorite shows of the past.

            Formerly a classic rock tribute band, Davenport, IA natives Marmaduke have made the move into original territory, marking the occasion with their first nationwide tour.  Formed in 2008, Marmaduke quickly gained notoriety among the local music crowd for performing music from well-known artists, including Led Zeppelin, The Who, and The Black Crowes.  After conquering the tribute band world, Marmaduke began performing their original mix of rock, metal, blues, and reggae, to many a favorable audience.  In addition to the “Concert Memory Stick,” Marmaduke will release their first album this spring.

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